Are you looking a quick and easy way to grow your practice?
Despite what you read on most marketing websites, a magic solution to open the floodgates for new patients doesn’t exist.
Sure, you can host a seminar or an online contest to get a surge in new patients. But unless you regularly repeat the various marketing tactics, your flow is destined to trickle back to usual.
Who has time for all that?
The only way to grow your practice in today’s information-saturated world is to see and understand marketing in a whole new way.
Answer the following three questions. They will change the way you promote your work, and most importantly, the work you do.
Who are You Called to Serve?
At the heart of this approach is that great marketers don’t use people to solve their practice problems, they employ marketing to solve other people’s problems.
Of the seven billion people in the world, who are you uniquely gifted to help?
It’s obvious that you have no chance of helping everyone. Everyone is too diverse, too many to handle, and too different to impact.
Instead of anyone, force a focus on a small group of someones. Who are the someones that are a good fit for your knowledge, personality, and skill set?
Do they share a need, a desire, or a similar problem?
Do you care about their problem? Do you share the same worldview? It is much more effective to create a solution to a problem for people you deeply care about.
Focusing on a specific group of people to help is the greatest challenge my coaching clients face when growing their businesses. But, once they are clear on “Who is this for,” the doors of attraction swing wide open.
What do They Want?
Now you’ve gotten specific about whom you are seeking to serve. The next step is to determine precisely how you are going to help them.
Don’t start by cloning what you see the big clinics doing. Organize your practice and your marketing around the needs of the smallest viable group of someones.
Find a corner of the market that can’t wait to experience a solution to their problem. Start with what they tell you they want.
Exceed this group’s wants, needs, and desires with your care, your attention, and your skill. Make their lives remarkably better. Make a change that is so profound they can’t help but talk about it.